Rich Zellman
Growing up in So. California, Rich's fishing began inshore, casting live sardines underneath kelp patties and into boiling bait balls for yellowtail off the coast of Oceanside, Ca. Spending summers fishing for trout at his dad's property in the trout rich waters east of Redding, Ca, he eventually moved to Redding and became a certified trout bum.
Steelhead Water
http://www.steelheadwater.com/